¿Cómo funcionan las campañas de SEM y PPC?

A través de anuncios de pago que se muestran según búsquedas, intereses o comportamiento. Pagas solo cuando el usuario interactúa con el anuncio.

¿Qué plataformas publicitarias utilizáis?

Principalmente Google Ads, Bing Ads y plataformas sociales como Meta (Facebook e Instagram), YouTube y TikTok.

¿Cómo se mide el éxito de una campaña?

Medimos KPIs claros: clics, conversiones, coste por adquisición, retorno de la inversión y objetivos específicos del negocio.

¿Qué diferencia a adauge. como agencia SEM y PPC?

El enfoque estratégico, la optimización constante y la integración de la publicidad dentro de una visión global de marketing y negocio.

SEM & PPC Agency

Digital advertising campaigns designed to convert, optimize investment and generate measurable results.

In adauge. we design and manage SEM and PPC campaigns with a strategic and business-oriented approach. It's not just about launching ads, but about investing wisely, impacting at the right time and converting traffic into real opportunities. We work campaigns in Google Ads, Bing and Social Ads, integrated within a global digital marketing strategy.
Ideal for companies that need short-term results, without losing control or profitability.

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What is SEM and PPC

Immediate visibility when your customer is searching

SEM (Search Engine Marketing) allows you to appear in the first search engine results through paid ads. PPC (Pay Per Click) is the model that ensures that you only pay when a user clicks on your ad.
The key is not only to appear, but to appear well, at the right time and with a message aligned with the search intent.
Well worked, SEM generates: Qualified traffic – Measurable results – Total control of the investment

Why choose SEM and PPC campaigns for your business

Results from day one, with full control

Pay for results

You invest only when the user interacts with your ad. We control budget, bids, schedules and locations to maximize the real impact of every dollar invested.

Precise segmentation

We define audiences by search intent, interests, behavior, and context. This allows you to reach the right people, at the right time, with a higher probability of conversion.

Continuous optimization

Campaigns are not left "on automatic". We analyze and adjust creatives, keywords, targets, and budgets to consistently improve performance and ROI.

How we manage your campaigns at Adauge

Data-driven strategic approach

Analysis and restructuring

We audit the current status of your campaigns (if they exist) or propose a solid structure from scratch. We review budgets, segmentations, extensions, messages and destination experience.

Keyword Research and Selection

We analyze searches, competition, and cost per conversion to target terms with higher real potential, not just volume.

Ad creation

We design clear, persuasive ads aligned with the user's intention, taking care of the message, call to action and coherence with the landing.

Measurement and analytics

We monitor key metrics such as CTR, CPC, conversions, cost per acquisition, and ROI. We make decisions based on data, not intuition.

Types of campaigns we manage

We adapt the type of campaign according to the business objective:

Search Ads

Ads that appear when the user actively searches for your products or services on Google or Bing.

Display and remarketing

We impact users who already know your brand or who fit your profile, reinforcing memory and recovering opportunities.

Video and YouTube Ads

Audiovisual campaigns aimed at visibility, positioning and brand consideration.

Social Ads (Meta, Instagram, TikTok)

Advertising segmented by interests, behavior, and demographics to generate visibility, leads, or sales on social networks.

Success stories

Real stories, measurable results

We have helped companies in different sectors to:
• Increase conversions
• Reduce acquisition costs
• Optimize advertising budgets
• Scaling campaigns sustainably
We work with projects of:

Startups, Technology, Creative and Entertainment companies

Non-profit: Church, NGOs, Associations, Foundations

AEC&I: Architecture, Engineering, Construction & Industry

Health & Wellness: Psychology, Coaching, Medicine, Dentistry

Education sector: Colleges, Schools, Universities, Courses, Masters

The impact we've had

Learn about the stories that have defined our success, told by the customers who trusted us to transform their business.

More than 700 projects. Proven results. Every time.

5.0

José Joaquín

CdO España

They supported us in design, content and dissemination on the web, networks and newsletter. They are a proactive team that anticipates our needs and offers an agile and effective service.

Maria Elena

Abat Oliba Loreto

They helped us in web design, SEO and SEM. We highlight their professionalism, transparency and speed, as well as the peace of mind of knowing that they are always looking for the best solution.

We answer all your questions

Frequently Asked Questions About SEM and PPC

How do SEM and PPC campaigns work?

Through paid ads that are shown based on search, interest, or behavior. You pay only when the user interacts with the ad.

What advertising platforms do you use?

Mainly Google Ads, Bing Ads and social platforms such as Meta (Facebook and Instagram), YouTube and TikTok.

How do you measure the success of a campaign?

We measure clear KPIs: clicks, conversions, cost per acquisition, return on investment, and business-specific goals.

What differentiates adauge. as a SEM and PPC agency?

The strategic approach, constant optimization and integration of advertising within a global vision of marketing and business.