Development and execution of a customized web platform to efficiently manage hundreds of registrations and corresponding fees for events such as World Youth Day (WYD). This digital solution has optimised the process of registering and coordinating participants, facilitating the work of the Terrassa Youth Delegation (DeleJove).
A significant change in DeleJove's image and communication, adapting to the digital environment and connecting more directly with its target audience: young people. This rebranding has integrated the principles of faith with the characteristics of youth, transmitting spiritual values in an authentic and relevant way for this demographic.
The main objective of the rebranding was to make DeleJove a reference for young people, offering a visual and verbal identity that inspires and guides them. This initiative seeks to transmit spiritual values and teachings in an accessible and meaningful way, promoting a deeper connection between youth and delegation.
The Delegació de Joventut de Terrassa (DeleJove) is the delegation of the Bishopric of Terrassa that is responsible for carrying out the work of coordination, promotion and planning of pastoral action with young people. Like so many other delegations, he regularly has to organize and coordinate participation in different events (WYD, pilgrimages, activities...) for his delegation, a meeting of
Young people from all over the world with the Pope who is celebrated every 3 years somewhere in the world.
Given the need to be able to manage hundreds of registrations and their corresponding fees, we have advised, developed and executed a web platform project that has been able to meet the particular needs of the DeleJove.
Delejove needed to adapt and evolve to connect with youth in the digital realm at a time of great growth. This change has been important to connect in a more direct way with the target audience, combining the principles of faith with the characteristics of
young people.
Through its new image and communication, the delegation strives to convey spiritual values and teachings in a way that is authentic and relevant to young people. The rebranding of the Delejove aimed to become a source of inspiration and guidance for young people through its new visual and verbal identity.
The logo is a readaptation of the original design, giving rise to a significant transformation that now reflects a friendlier and closer image through the application of curved lines in both the icon and the typography.
The fonts have been chosen in order to convey proximity, youth and personality. The "Red Hat" typeface (Text&Display) offered us everything we considered important to represent the Youth Delegation, the mixture of simplicity to read but at the same time personality.
The choice of the colour palette is orange, which had been a characteristic element in the Delejove's previous visual identity. However, in this rebranding, it was decided to use variations of the original orange to give a new life and modernity to the brand. We chose the new shades of orange in order to generate a more pleasant and cheerful feeling.
Complete rebranding of Delejove and creation of a new website.
The design and development of a web platform capable of managing hundreds of registrations and their corresponding payments was carried out, while integrating the entire visual identity of the DeleJove into it.
A comprehensive readaptation of the corporate identity was carried out, together with structural optimization and an improvement in the company's internal management. All of this was designed with the aim of offering an optimal user experience (UX) at all points of contact. As a result, remarkable success was achieved in the sale of tickets for events, thus consolidating the company's position in the market.