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Web Development From Scratch on WordPress + Elementor Pro
Custom branding and visual guidance
AI-powered audiovisual content and Google Ads campaigns

CTAC Barcelona

About CTAC Barcelona

CTAC Barcelona (Eulen Group) is a pioneering centre specialising in behavioural addictions and associated pathologies. It offers individualized intervention for adults, young people and adolescents. Address: Ronda de la Univ., 31, 6ª PLANTA, 3ª, 08007 Barcelona.

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The challenge

To create a modern digital presence that is sensitive to the healthcare context, capable of attracting patients and positioning the centre as a benchmark.
The website was designed and developed from scratch with branding updated to 2024, production of audiovisual content with AI and activation of Google Ads campaigns. Communication had to be empathetic and accessible, complying with privacy and health policies, with a focus on conversion and reputation.

Pain points identified

  • Tone and narrative without stigma; empathetic and clear communication.
  • Privacy and compliance: consents, forms and respectful tracking.
  • WCAG performance and accessibility for diverse audiences (adults, youth, teens).
  • Google Ads policies on health and local targeting (Barcelona).
CTAC Barcelona and other clients endorse us
5.0

The Solution

Modern website with Elementor Pro, empathetic and clear branding; audiovisual content with AI to explain services and therapies; Google Ads campaigns targeting local engagement with conversion measurement.
  • Definition of identity (palette, typography, tone) and accessible UI components.
  • WordPress + Elementor Pro development with clear paths per profile/therapy and forms with consent.
  • Creation of audiovisual pieces with AI and informative content for local SEO.
  • Google Ads setup (health policies), conversion tracking and continuous optimization.