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WordPress Web Development + Elementor Pro
CRM integration of reservations and subpages by residence
Editorial and audiovisual content (news, interviews, videos)

Camplus

About Camplus

Camplus is a network of university residences that offers much more than accommodation: an environment to share, grow and develop talents, a real home during the university stage.

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The challenge

Create a modern website connected to a booking CRM, with subpages by residence and news and interview areas, optimized for students.
Developed a WordPress site with Elementor Pro and connection to a CRM for online bookings. Subpages were created for each residence, monthly news sections and student interviews, and a video production service to showcase facilities, ensuring performance and editorial ease.

Pain points identified

  • Stable and secure integration with booking CRM (availability, forms, tracking).
  • Scalability and visual/multi-site consistency for multiple residences.
  • Performance and Core Web Vitals with rich multimedia content.
  • Editorial flow by residence (news/interviews) with permissions and templates.
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The Solution

Multi-residency architecture with Elementor templates, CRM integration for bookings, news/interview modules, and videos. Performance optimization and editorial governance.
  • Content modeling and templates for each residence; Clear booking CTAs.
  • Integration of the booking CRM and basic automation of confirmations.
  • Monthly news and interview sections; production and embedding of videos.
  • Performance/SEO optimization and team training.