The website is the fundamental pillar of Inokim's digital presence. It is the showcase and virtual meeting point where users can discover the brand's scooters and products , get detailed information, and make inquiries conveniently. In an increasingly competitive digital environment, Having an optimized and attractive website is simply essential.
CRO & UX are fundamental elements in the digital strategy, as they allow you to improve the user experience on the website and increase the conversion rate (CRO).
The UX consisted of Improve the user-friendliness of the website by simplifying navigation and reducing the steps required to perform an action.
Lead management is a fundamental component in a good digital strategy. It allows you to capture and manage the information of visitors interested in electric scooters in an organized and effective way. By implementing an effective lead management strategy on the website, you can convert those visitors into potential customers and establish a strong relationship with them.
This allowed users to feel more comfortable and enjoy a much more comfortable browsing experience on the web.
As for the CRO, improved elements on the website that directly affected the conversion rate , such as call-to-action (CTA) buttons, page layout, and content.
One of the best techniques to boost sales for any store is to run SEM (Search Engine Marketing) campaigns. Through online advertising platforms, such as Google Ads and Facebook Ads, we display personalized ads to users that fit Inokim's target audience . These campaigns allowed us to increase store visibility, drive website traffic, and increase conversions.
Online ad campaigns allowed you to appear in sponsored search results from search engines like Google. This translated into greater visibility and presence when users searched for terms related to electric scooters, increasing the chances of generating relevant traffic to the website.
We set specific targeting criteria to reach a target audience accurately. We selected geographic locations, relevant keywords, languages, and other demographic and behavioral factors to ensure that ads were shown to the right people at the right time.
By launching PPC campaigns, we gained greater control over the advertising budget since it was only consumed when a user clicked on one of the ads.
SEM and PPC campaigns provided us with detailed metrics and analytics that allowed us to measure ad performance in real-time.
Audiovisual production is a powerful tool to promote electric mobility and create an emotional connection with the audience. Through high-quality images and videos, we show the features, benefits and experiences related to scooters, capturing attention and generating interest in potential customers.
On the other hand, the photographs were produced and used in conjunction with the videos to create a more complete and attractive content. The combination of high-quality photos and videos allows you to give a closer and more authentic image of Inokim, which is very effective in building customer loyalty and attracting new potential customers.
By leveraging social media effectively, we were able to create a Dynamic and attractive brand online presence. This involved sharing relevant content, engaging with followers, making authentic connections, and using appropriate marketing strategies.
Strategic consulting was key in a market as competitive and saturated as that of electric scooters. It allowed us to accompany Inokim by the hand to see when and in what way strategic decisions should be made to correctly align the different digital actions with their objectives.
Digital strategic consulting was a transversal service that served to correctly fit all the other actions while providing continuous support to the brand itself.
Great visual capacity and powerful virtual showcase with great visibility for the brand.
A classic social network with a large number of users among its servers.
One of the best options to show the dynamic content of the brand and how Inokim scooters behaved.