We promote the digital growth of schools, universities and educational centers. At ADAUGE we combine strategy, communication and intelligent automation to attract students, strengthen communities and amplify educational impact with purpose and vision.
The current educational context is undergoing a profound transformation.
On the one hand, the Low birth rate it has significantly reduced the number of potential students, increasing competition between schools to attract and retain families.
On the other, the growing Cultural and social diversity It poses a new challenge for educational institutions, which must maintain their identity, values and pedagogical coherence in a changing and plural environment.
In this scenario, colleges and universities no longer only need to offer an excellent academic proposal: they must clearly communicate who they are, what sets them apart, and why families should trust them .
At ADAUGE we accompany educational institutions in this adaptation process, helping them to transform demographic and social challenges into opportunities for sustainable growth. We do this by combining Strategy, creativity and technology , to strengthen the bond between the institution, families and students – from the first contact until long after the end of their educational stage.
In the past, for a school to stand out, it was enough to have a good location, a visible building and a strong reputation in its local environment. Today, the first "showcase" of any educational institution is on the internet: your website, your presence in search engines, your content and the digital experience you offer .
Educational growth does not depend only on communicating, but on Connect Intelligently . That is why, at ADAUGE we design Smart digital ecosystems that combine strategy, creativity, automation and artificial intelligence to attract the right families, accompany them during their decision-making process and make them an active part of the educational community.
The Four pillars of online success they remain the same, but their management has evolved:
At ADAUGE we help schools to Digitize your communication without losing its essence , creating an online presence that projects trust, consistency, and purpose.
Designed to convert visits into requests, with a fluid and human experience (CRO/UX).
That guarantees visibility to families who are actively looking for the type of education that the school offers.
That unifies all channels – web, networks, campaigns and email marketing – in an integrated system of acquisition and loyalty.
SEM campaigns, remarketing, and automations that feed back into the data. Each action is adjusted in real-time to maximize performance and reduce cost per acquisition (CPA).
After personal recommendation, digital marketing remains the most direct, measurable, and efficient tool for connecting with families.
The difference is that today, technology allows us to do so Smarter than ever .
The educational centers that make up Digital strategy, automation and artificial intelligence Not only do they gain more visibility, they build systems that learn, adapt, and improve every day.
You can reach thousands of families at a fraction of the cost of traditional marketing, optimizing the budget based on actual performance.
AI makes it possible to identify search patterns, interests and behaviours, showing each message to families that really fit the centre's profile.
Each user receives the most relevant content according to their stage of the process (discovery, consideration or decision), increasing the likelihood of conversion.
Analytics and machine learning systems make it possible to detect what's working and optimize campaigns without constant intervention.
You know that your school needs to move forward in the digital environment, but you may not be sure where to start. That's where we come in.
In ADAUGE We accompany schools, universities and educational centers in their digital growth process, helping them to make strategic decisions with data, technology and vision of the future. We don't just offer services: we design A tailor-made digital transformation plan , with clear objectives and continuous monitoring to ensure real results.
We analyse the current situation of the centre to understand its starting point and detect opportunities for improvement:
Based on the strategy designed, we implement the actions and systems that will transform your communication and recruitment:
A cohesive digital system that works for you: it automatically captures, informs, nurtures and builds family loyalty, without depending on constant manual effort.
At ADAUGE not only We improve your digital presence ; We help you build A smart strategy that grows with you .
Our methodology combines strategy, technology and automation to build Connected digital ecosystems that promote visibility, recruitment and loyalty of families.
Each element works in an integrated way to transform the communication of the center into a system of continuous and measurable growth.
Pages designed to guide the user to action: requests for information, visits or registrations. Optimised to offer a seamless, accessible experience that is consistent with the centre's identity.
Organic positioning focused on key searches in the education sector.
We combine semantic analysis and predictive intelligence to anticipate trends and increase visibility of priority stages or programs.
Results-oriented precision advertising on Google, Meta, or YouTube.
We use automation, email marketing, and machine learning to optimize budget, segmentation, and performance in real-time.
Production of videos, photography and graphic materials that communicate confidence, values and differentiation.
We integrate storytelling and interaction data to measure the impact of each piece and adjust the most effective formats.
Key improvements were implemented in three main areas:
Simplification of navigation and reduction of steps to perform actions, offering a comfortable and intuitive experience to parents and students.
Redesign of the call to action (CTA) and visual structure to encourage specific actions (requesting information, signing up for extracurricular activities, consulting services such as dining room or transport).
Personalization of content and interaction to strengthen trust and emotional connection with families.
The branding It is an essential component in building a coherent digital identity.
At ADAUGE we understand that a good visual identity not only defines aesthetics, but also transmits Coherence, trust and educational values at every touchpoint.
We adapted the school's existing graphic identity to the digital environment – typography, colours, iconography and visual style – and created a unified experience between the web, promotional materials and audiovisual content.
In addition, we developed a Visual Identity Dossier which guarantees consistency in all future communication pieces.
To ensure the stability and evolution of the project:
If they look for you and they don't find you, you don't exist.
Better we pray the organic positioning of the school in Google to Increase visibility and qualified traffic —Parents actively interested in schools in their area.
Our work was divided into two main lines:
Structure, speed, clean code, and structured data for easy indexing.
Strategic writing of relevant pages and articles that would strengthen the school's authority in educational pursuits.
Currently, this SEO model has evolved into a system Predictive and intelligent , which uses historical data and machine learning to anticipate higher-converting searches.
SEM campaigns are one of the most effective tools to Boost enrolment and visits to the centre , especially in key periods such as open days or registration.
At ADAUGE we develop campaigns Multi-platform and automated (Google, Meta, and YouTube), optimized in real-time by intelligent algorithms that adjust the investment according to the behavior of the target audience.
With full capacity at the Santa Isabel School in Sant Cugat
At the Loreto Abat Oliba school in Barcelona
and higher return on investment (ROI) thanks to continuous optimization.
Each campaign was measured by its actual impact on Information Requests and Registrations , not just in clicks or impressions, consolidating a focus on Performance Marketing 360º applied to the educational field.
The Professional video and photography production was key to conveying the essence of the school and strengthening its online reputation.
The videos not only showed the life of the center, but also told its history, its values and its educational environment in a close and emotional way.
Promotion of facilities, programs and personal accompaniment.
Welcome and integration of new families.
Emotional communication and reinforcement of belonging.
Philosophy, projects and institutional goals.
Learn about the stories that have defined our success, told by the customers who trusted us to transform their business.
More than 95 projects . Proven results. Every time.
They supported us in design, content and dissemination on the web, networks and newsletter. They are a proactive team that anticipates our needs and offers an agile and effective service.
They helped us in web design, SEO and SEM. We highlight their professionalism, transparency and speed, as well as the peace of mind of knowing that they are always looking for the best solution.
