Digital strategies at the service of purpose

Innovation, growth and digital strategy for startups and creative companies

At ADAUGE we help startups and technology or creative companies to scale with strategy, communication and intelligent automation. We turn innovation into traction, visibility into conversion, and strategy into sustainable growth.

From validation to sustainable growth

At ADAUGE we combine Performance Marketing 360º, strategic consulting and technological development to maximize every stage of the user journey: from acquisition to retention.

Having a great product or service is no longer enough.
The startups that succeed are those that succeed turn your proposal into a recognized brand, a solid recruitment system and an engaged community.

At ADAUGE we help companies overcome the challenges of each stage of growth with an approach based on data, automation and applied intelligence.

Our 5 key objectives:

From the physical storefront to the intelligent digital ecosystem

In the past, a company needed an attractive storefront, good location and visible communication to grow.
Today, the showcase is digital, dynamic and predictive .

Success does not depend only on being present online, but on building a Connected ecosystem that learns and evolves on its own .
A system where the web, SEO, content and campaigns work in sync and are automatically optimized from the data.

At ADAUGE we design Smart Digital Strategies , where every action is powered by advanced analytics, AI, and automation.
This allows us not only to communicate, but also to Anticipate behaviors, personalize experiences, and scale results with precision.

Digital marketing is no longer a tool:
it's a Exponential growth engine that turns visibility into conversion, and data into decisions.

The 4 pillars of online success:
Digital platform or smart e-commerce

Sites designed to convert and learn from the user. Optimized for speed, experience (UX), and predictive analytics that drive conversion.

Positioning that evolves with the algorithm and user behavior. Continuous optimization using AI and advanced semantic analysis tools.

AI-generated or assisted messages, videos, and formats that communicate authority, inspire trust, and multiply brand awareness.

SEM campaigns, remarketing, and automations that feed back into the data. Each action is adjusted in real-time to maximize performance and reduce cost per acquisition (CPA).

Advantages of digital marketing

Digital marketing is no longer just about advertising – it's about Understand, anticipate and connect .
In 2025, the companies that grow are not those that publish the most, but those that publish the most. learn faster from their data .

Scalability and accuracy

Every euro invested generates data that allows scaling in a controlled and predictable way. It is not a question of reaching everyone, but of reaching out exactly who you decide .

Automation and efficiency

Campaigns self-adjust based on performance, reducing cost of acquisition (CPA) and maximizing return on investment (ROI).

Advanced customization

AI makes it possible to create unique experiences for each user, adapting messages, times and channels according to their real behavior.

Total measurement and continuous improvement

Everything can be measured: from the smallest interaction to the overall impact of a strategy.
Analytics turns every outcome into learning and every learning into competitive advantage.

From strategy to execution: support designed to scale

We know that many startups and creative companies feel that their digital potential is not yet reflected in their results.
For this reason, at ADAUGE we do not offer individual services: We design growth systems that think, learn, and adapt with you.

1

Diagnosis and strategy

We analyse the current situation of your company with a 360º view:

  • Digital channels and user experience.
  • Value proposition and competitive positioning.
  • Maturity of the recruitment and loyalty system.
  • Opportunities for automation and efficiency.
STEP1
2

Growth System Design

From the diagnosis, we connect the key pieces: SEO, SEM, content and automation.
We created a unified digital system, where each tool works with real data and measurable objectives.
Here we define:

  • The ideal recruitment funnel.
  • Automatic tracking and conversion flows.
  • The key metrics (CAC, LTV, ROI) that will guide decision-making.
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3

Support and continuous improvement

A strategy without tracking doesn't scale.
That's why every month we review, analyze, and optimize system performance based on real data and results.
Our decisions are not made by intuition, but by machine learning, analytics, and continuous validation.

STEP3

Your action plan for scaling accurately

Each digital project is structured around five connected pillars.
Together, they form a system that combines communication, performance and applied technology.

Cart 1

Digital platform or smart e-commerce

Architecture optimized for conversion, speed, analytics, and user experience (CRO/UX).

Precision SEO

Data-driven predictive positioning and machine learning, targeting high-intent keywords.

Bullseye
Sm 1

SEM and performance marketing

Automated, self-adjusting advertising that maximizes ROI and reduces cost per acquisition (CPA).

Disruptive content

Strategic audiovisual production for each phase of the funnel, supported by AI and impactful creativity, combined with email marketing.

robot
Case Study

Inokim

Web page
SEO
SEM
Content creation
Email marketing

The project with Inokim , an international electric mobility brand, marked a before and after in its digital growth. The challenge was clear: Moving from an online environment without results to a profitable, automated system prepared to scale sales in a sustained way.

At ADAUGE we led a comprehensive transformation that combined strategy, technology and creativity to turn its digital ecosystem into a Efficient and measurable sales engine .

01

Digital platform: design, usability and conversion (CRO/UX)

We completely redesigned the e-commerce platform, prioritizing user experience, loading speed and conversion.
The goal was simple: that each visit would translate into a sales opportunity.

Usability

Restructuring of the Conversion Funnel and simplification of the checkout , eliminating unnecessary steps and improving the user experience.

CRO

Redesign of the call to action with an emotional and strategic approach to guide the user towards the desired action.

Advanced analytics

Implementation of heatmaps, session recordings, and conversion metrics to detect friction points and optimize performance in real time.

The importance of branding

The visual redesign was key to reinforcing brand perception.
We adapt Inokim's identity to the digital environment, seeking coherence between design, tone and purpose.

Key actions:

  • Updating the visual identity for a technological and sustainable environment.
  • Unification of typographic, chromatic and photographic styles.
  • Creation of graphic resources for campaigns, web and social networks.

02

Strategic SEO: authority and organic positioning

We implement an advanced SEO strategy with a double approach: technical and semantic.
The aim was to ensure stable and growing visibility for high purchase intent terms related to e-mobility.

Technical optimization

Structure, load times, metadata and accessibility.

Content optimization

Creation of articles, news and stories with informative and emotional value.

Results in 12 months:

The implemented strategy generated sustained growth in visibility and organic engagement:

Total impressions
+ 0
Clicks
+ 0
Qualified traffic
+ 0 %

03

SEM: campaigns with purpose

We launched multi-channel campaigns on Google, Meta, and YouTube Ads with intent and behavior-based structure.
The ads were optimized using machine learning and continuous A/B testing.

Increased visibility

Automated campaigns with search intent targeting.

Strategies

Dynamic remarketing strategy and lookalike audiences.

 

Budgets

Budget control using real-time CPA and ROAS models.

04

Digital ecosystem: content, growth and automation

We design a comprehensive strategy where Visual communication, automation and custom software they promoted the conversion and sustained growth of Inokim.
The project combined creativity, data and technology to transform the online channel into a Scalable sales machine , reinforcing brand identity and operational efficiency.


Key results: more than €520,000 in online sales, +390% in conversions and a ROAS of 6.2× during the first year.

Strategic and audiovisual content

Professional video and photography production to enhance product experience and brand value.

  • Product and lifestyle videos for SEM campaigns and networks.

  • Testimonials and brand productions that reinforce confidence.

  • Catalog & Remarketing Photography , with coherent and emotional aesthetics.
    → Engagement 3× top on social networks.

Growth and automation

Implementation of automatic flows to nurture leads and build customer loyalty.

  • Sequences of Welcome and after-sales follow-up .

  • Campaigns cross-selling and upselling Automated.

  • Dynamic segmentation by behavior and recurrence.
    23% buyback rate and sustained growth of the customer base.

Customized software and solutions

Development of integrations and custom tools:
stock management, sales analytics and logistics automation.
→ Reduced operating costs and increased commercial efficiency.

Overall results

    • Online sales: +520 000 €

    • Increased conversions: +390 %

    • CPA: –42 %

    • ROAS: 6.2×

    • Qualified visits: +180 000

    • New leads: +4 000

    • E-commerce conversion rate: 2.9% (vs 0.6% initial)

    • Buyback Rate: 23 %

The impact we've had

Learn about the stories that have defined our success, told by the customers who trusted us to transform their business.

/5
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More than 95 projects . Proven results. Every time.

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5.0
Generated Image September 04, 2025 2:12PM
José Joaquín
CdO Spain

They supported us in design, content and dissemination on the web, networks and newsletter. They are a proactive team that anticipates our needs and offers an agile and effective service.

2149178641
Maria Elena
Abat Oliba Loreto

They helped us in web design, SEO and SEM. We highlight their professionalism, transparency and speed, as well as the peace of mind of knowing that they are always looking for the best solution.