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Branding and visual system for psychology center
Web Design & Development on WordPress + Elementor Pro
Google Ads campaigns for patient recruitment

IPAI – Psychological Institute of Integral Care

About IPAI – Psychological Institute of Integral Care

IPAI (Psychological Institute of Comprehensive Care) is a psychology centre in Sant Boi de Llobregat made up of a team of health psychologists. They offer early care, child and adolescent psychology, adult psychology and therapeutic groups, both face-to-face and online, in a close, warm and trusting environment.

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The challenge

Build a brand and a website that transmit closeness and trust, and that convert qualified contacts for the center.
IPAI needed a digital presence from scratch that reflected its way of working: therapeutic processes built from closeness and trust, work through play in child and adolescent psychology and coordination with families and school. The challenge was to unify branding, web and recruitment (Google Ads) so that people looking for psychological help would find a safe, understandable and easy space to contact, both in person and online.

Pain points identified

  • To convey closeness, warmth and professionalism without falling into cold or excessively clinical messages.
  • Structure services (adults, children, early care, groups) without generating confusion in navigation.
  • Balancing testimonials, sensitive information, and privacy/ethics compliance in mental health.
  • Engage patients through Google Ads in compliance with healthcare ad policies.
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The Solution

A warm and professional branding was defined, a clear and accessible website was designed that explains how they work and what services they offer, and Google Ads campaigns aimed at local and online recruitment were launched. All this is aimed at making it easy for people to ask for help and feel IPAI as a safe space.
  • Construction of visual identity (palette, typography, tone of voice) focused on closeness and emotional well-being.
  • Design and development of the website in WordPress + Elementor Pro, with sections differentiated by type of service and modality (face-to-face/online).
  • Integration of testimonials, FAQs and explanations of the therapeutic process to reduce friction when asking for help.
  • Configuration and optimization of Google Ads campaigns to attract patients in Sant Boi and surroundings, with call and form measurement.