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Integral Web Development
Branding and Visual Design
Strategic Copywriting

Wifi Tour Guide

About Wifi Tour Guide

Wifi Tour Guide is a technology company that offers innovative solutions for guided tours without an internet connection. Its system allows guides to transmit audio in real time to tourists' mobile phones through a local WiFi network, without relying on traditional radio guides or data connection. The company was created in response to the new regulations that prohibit the use of loudspeakers in tourist cities such as Barcelona, Venice or Florence, and is positioned as a modern, economical and sustainable alternative within the tourism sector.

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The challenge

The challenge was to create an attractive and modern website that conveyed innovation and ease of use, differentiating Wifi Tour Guide from its competitors on a single landing page focused on conversion.
The project required building the digital presence of Wifi Tour Guide from scratch, transforming a logo into a brand with its own identity and a functional website. The main challenge was to convey the technological proposal in a clear and visually attractive way, integrating GSAP animations that would provide dynamism without affecting performance. In addition, the website had to summarize all the advantages of the system and facilitate direct contact with the company, all within a single page.

Pain points identified

  • Communicate the differential value of the brand on a single landing page without saturating the user.
  • Integrate smooth GSAP animations without compromising performance or the mobile experience.
  • Create a complete branding based only on the original logo.
  • Optimize the conversion flow and visual hierarchy to encourage immediate contact.
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The Solution

A modern and visually immersive landing page was developed, with custom GSAP animations and a focus on user experience. The design reflects innovation and clarity, while the content guides the visitor step-by-step towards contact. The new branding provided visual coherence, confidence and differentiation from the competition.
  • Definition of the complete visual identity: chromatic palette, typographies and graphic style consistent with the product and its audience.
  • Design and development of an animated landing page with GSAP, combining visual storytelling and a conversion-oriented structure.
  • Writing clear, persuasive and hierarchical texts, focused on the advantages of the system and the user's action.
  • Technical optimization, SEO, and loading speed to ensure a smooth experience on all devices.